Corporate Information

Mission, Vision & Values

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MVV (Mission, Vision and Value)

NSIDN’s MVV signifies a strategic renewal, identity and cultural reformation, vision-driven execution and building trust with its stakeholders.

“Breaking through with human insight and frontier technology to reimagine everyday workplaces across Asia.”

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MISSION

"To ignite courage and creativity by integrating human insight with frontier technology, reimagining everyday workplaces."

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VISION

"Shape the future of Asia's workplaces through field-driven digital craft."

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VALUE

"TOPPA", breaking through to drive and create changes.

Mission : Why We Exist

Our mission unites human, technology and field to create a meaningful transformation; making NSIDN a dynamic workplace that constantly grows.

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Mindset

Change Mindset

Rethinking outdated practices together with clients through imaginative, grounded co-creation.

Solutions

Change Solutions

Combining real workplace understanding with technology to create practical, future-ready solutions.

Workplaces

Change Workplaces

Redesigning daily work to improve productivity, experience, and long-term value creation.

Vision : The Future We Aim to Shape

The Vision defines the future NSIDN aspires to create, how we deliver value and declares NSIDN’s intent to shape the future of work in Asia by fusing digital capabilities with human creativity, starting from the realities of the field.

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Asia

1. Asia

A connected growth region than spans across Southeast Asia, India and Japan, positioning NSIDN as a hub that connects and elevates Asia’s diverse workplaces.

Field-driven

2. Field-driven

Business transformations are shaped from peoples ideas, grounded from the reality that starts in the workplace. This reflects the longtime belief of Nippon Steel Group: a real transformation can only be achieved from the realities in the field.

Digital craft

3. Digital craft

This phrase reflects our belief in crafting technology that truly serves people—where skill, creativity, and care, guided by human insight and judgment. Our solution is a technology made by people, for the people.

The Significance of “TOPPA”

This marks our shift from “an organization that adapts to change” to “an organization that creates change.” To embody the spirit of continuous invention, refusal to settle and self-improvement that goes beyond change, NSIDN chose the slogan “TOPPA” (breakthrough).

TOPPA

NSIDN’s five Values form a logical progression from psychological safety to challenge:

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Trust as Foundation

Psychological safety built on mutual trust

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Ownership in Action

Decisive, responsible individual agency

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Partnership for Growth

Growth through collaboration

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Precision with Purpose

Commitment to meaningful quality

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Advancement through Challenge

Unlocking new possibilities through challenge

Moreover, the word contains “TOP,” representing three aspirations:

  • “aim to be the top in one’s domain,”
  • “be the best partner for our customers,” and
  • “strive for top quality and outcomes.”

TOPPA is not just a slogan, but a behavioral principle that drives organizational evolution. Everyone is a creator and driver of change, not just a passive recipient